A campaign event represents an action that is performed at a time relative to a date-time contact field, such as “Created On”, which is the date a contact was created, or a custom contact field. 

Be sure to first Create a Campaign to which you can then add an Event!

Creating a Campaign Event

  1. Navigate to the campaigns tab, then click the campaign to which you’d like to add an event.
  1. Click on the “Add Event” box in the upper right corner.
  2. Select the action you’d like to assign to the event (either Send a Message or Start a Flow).
  3. Set the date and time you want your event to be sent (this is referred to as the “offset”). The following inputs comprise an offset:
  • Number of minutes, hours, days, weeks.
  • Before or after the contact field selected.
  • The contact field selected. The default contact field is “Created On”, which refers to the date a contact was created. If you do not see a custom contact field you’ve created, it means you need to_update the field type_from text  to `date & time`_. This is done manually on the_ _Manage Fields page__._
  • The time at which the event will deliver on the date relative to the contact field selected.
  • Whether you want to stop an active flow to send the message/flow or skip it.

You may want to create events based around a custom date for your contacts. For example, you may want to send a reminder in relation to a pregnant woman’s expected delivery date. Learn to create your own custom date field here

Note that only a date & time field type can be used in campaign events. 

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